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Profiting

Innovation of qualitative/quantitative fusion, evidenced through a case study. Envisage a segmentation study that also identifies psychological motivators: deep qual insight with quant numeracy. But wait, there's more, costs down 25% and time down...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Omnia Holland, Danielle Holland
November 11, 2018
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Citation

Holland and Holland (2018a, November 11). Profiting. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/profiting